This was followed by the launch of the Lego Town sub-theme named Paradisa in 1992, which was also marketed to girls and focused on a beachside community. However, due to its poor performance, Scala jewellery products were discontinued in 1981. In 1979, a product range called Scala was launched, which was a range of jewellery targeted directly at girls. However, it was not until 1971, with the release of Living Room set (260) and Complete Kitchen set (261), that Lego products were marketed specifically to girls. Lego products had previously been marketed towards both boys and girls as far back as 1958, when Town Plan toy sets featured images of boys and girls on the boxes. Background īelville originated in earlier Lego themes, such as Scala, which was launched in 1979 and Paradisa, which appeared in 1992 as a sub theme of Lego Town. The early Belville toy sets featured scenes from everyday life. The figures had several points of articulation, such as at the head, shoulders, elbows, wrists, knees and ankles, and more overall detail than traditional minifigures. Belville figures were larger than the Lego minifigure, but their feet could still attach to traditional Lego pieces. The range also featured pink Lego pieces, which had been introduced for the first time in the Paradisa sets. It was produced from standard Lego bricks, but also featured larger decorative pieces. Belville was a product line that was marketed at girls.

Lego scala